In 2016, Subway partnered with Feeding America to serve up a solution for the problem of hunger in America: on “National Sandwich Day,” November 3rd, they would donate a meal for every sub customers bought. My concept won us an exclusive digital partnership for Subway, where we worked with them to promote the “Good Deed Feed,” leveraging our audience and voice to be the hub for their entire campaign.
Through explainer videos we showed the breadth of food deficiency across the U.S. and highlighted simple ways readers can make a difference in their daily lives. And, in the spirit of true partnership, Mic donated $1 to Feeding America for every share of an article encouraging readers to fight hunger and ultimately raised $10,000 for the charity. The overall campaign was a massive success, with Subway donating over 11m meals and breaking their record for the biggest meal donation day ever.